In this episode, Xavier Bonilla has a dialogue with Pinar Yildirim about marketing in our current society. They begin by defining marketing, how marketing influences consumers, and the importance of design and branding in marketing. They also discuss consumer loyalty within marketing and global marketing. They talk about content moderation within social media, public vs. private organizations, Tik Tok and data privacy, and many other topics.
Pinar Yildirim is Associate Professor of Marketing at the Wharton School, Associate Professor by courtesy at the Penn Department of Economics, NBER Faculty Fellow, Senior Fellow at the Center for Technology and Innovation at the University of Pennsylvania Law School, and Senior Fellow at the Leonard Davis Institute at the University of Pennsylvania. She holds a PhD degree in Marketing and Business Economics and a PhD in Engineering, both from the University of Pittsburgh.
Pinar’s research areas are technology, media and information economics. She focuses on applied theory and applied-economics of online platforms, advertising, networks, media, and politics. Her research appeared in leading management, marketing journals including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. She has received numerous grants and honors including, Marketing Science Institute Scholar, and earlier the Young Scholar, Awards, Seenu Srinivasan Young Scholar Award in Quantitative Methodology and the Erin Anderson Award for Emerging Mentor and Scholar. Her research has been covered by numerous media outlets such as CNN, Wall Street Journal, New York Times, Washington Post, NPR, Forbes, Politico, Vox, San Francisco Chronicle, among others. She is on the Editorial Board of Marketing Science and Journal of Marketing Research, two leading academic journals of marketing.
Website: www.pinaryildirim.com
Twitter: @prof_yildirim
#200 - Marketing in the 21st Century: A Dialogue with Pinar Yildirim